Casino Revenues Explained – Casino Affiliates

Casino Revenues Explained - Casino Affiliates

Casino Revenues Explained

For many of the newer Casino Affiliates, the terminology can be often confusing or difficult and due to this, we have wanted to make this post to explain how things actually work and what should you keep in mind when making a deal with an online casino. Also what to not do or accept when it comes to making a deal with a new affiliate platform.

When Casinos are talking about Commissions, they mean LISÄÄ TÄNHÄN TAI SIT POISS!!

How Does Revenue Share Work?

The Casino will pay you revenue or commissions on the player’s losses and not on the deposits, this is an important thing to keep in mind. So if the player makes a deposit of 100€ and then starts playing, you will be paid a share that can be anything from 25% to 50%. This of course will depend on the amount of traffic you have and the position you can give the online casino.

Some casinos will offer you a deal that is based on the NRCs (New Registring Customers) and some will do a “Flat Revenue Share Deal” the difference between these two is that the “NRC” deal will change every month depending on the number of players you can send and the “Flat Deal” is as it has been stated, so you will always have the same percentage no matter if you send ten players or twenty players a month.

Revenue Structure

0-5 New Players6-15 New Players16-35 New Players36+ New Players25%30%35%40%

The normal way that online casinos pay the commissions when it comes to the revenue share is as follows:

“Casino Net Revenue” = Bets – Wins – Admin Fee – Bonuses – Money Added – Money Retracted – Jackpot contribution bets – Jackpot contribution wins. Some Casinos will remove the jackpot contribution.

The Admin fee usually consists or is calculated as follows: (Admin fee= License Fee + Game Provider Fee + Platform Fee)

How Do Hybrid Deals Work?

Hybrid Deals work the same way as pure revenue share deals but they have an added extra and that is the CPA this means that the casino will pay you a CPA that can be anything from 20€ to 100€.

So once you have sent a player who has made a deposit and the deposit has met the baseline with what has been agreed with the online casino you will be paid the CPA and this is a one-time payment and then the revenue share is a lifetime.

DepositCPARevenue ShareBaselinePayment2050€40%25€No CPA + Rev.Share25 50€ 40% 25€ CPA + Rev.Share

How Do CPA Deals Work?

CPA deals work very differently than hybrid deals or revenue share deals, as the CPA is a one-time payment that is paid to you once the player has made his or her first deposit that meets the baseline requirement that has been agreed with the particular online casino.

This type of deal is mostly used by PPC Sites. What is that, keep reading and you will know!

What does CPA mean?

CPA stands from Cost Per Acquisition, so a casino will pay you en fee or payment when you send a player who makes a deposit and the Baseline has met.

What does Baseline mean?

A baseline is an agreed minimum deposit between the online casino and the affiliate. Deals can be with NO baseline or then it can be between 20€ and 30€. If a casino tries to offer you a higher baseline, then you should turn the deal down.

What are PPC Affiliates?

PPC affiliates are affiliates who run ads, they can be on social media, like Facebook, Instagram or Twitter or then they run ads on Google, Bing. This is expensive and if you do not know what you are doing and you are not ranking on the correct keywords, you can easily lose a lot of money.

What does PPC mean?

PPC stands for Pay Per Click, so this means that the affiliate will pay to rank on a particular keyword, that can be the Online Casinos name or then on “Online Casino“, “Free Games” or “Deposit Bonus“. This is totally up to the affiliate what they are looking for.

Here are our Top 5 Trusted Affiliate Platforms of 2021


Club Riches Affiliates


1


Strong affiliate Program offering Revenue Share Deals, CPA deals, Hybrid Deals

T&Cs Apply


New customers only


ViggoSlots Affiliates


2


Strong affiliate Program offering Revenue Share Deals, CPA deals, Hybrid Deals

T&Cs Apply


New customers only


Mr Play Partners


3


Strong affiliate Program offering Revenue Share Deals, CPA deals, Hybrid Deals

T&Cs Apply


New customers only


Casino Revenues


4


Strong affiliate Program offering Revenue Share Deals, CPA deals, Hybrid Deals

T&Cs Apply


New customers only


Ultra Partners


5


Transparency, real-time, superfast payouts! The highest and fastest paying casino affiliate network.

T&Cs Apply


New customers only

Author: Ellen Garcia